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magik SEO FAQs

1. What is Search Engine Optimisation (SEO)?

In plain English, Search Engine Optimisation is the art of carefully crafting content for your website using frequently searched keywords and phrases plus the science of programming your website’s source code so your site appears in the top search engine results for a specific search term. This puts your website right where your customers can find it, providing you with an immediate impact to your bottom line and to your marketing programme’s ROI.

2. What is the difference between paid and organic search?

Paid search — also known as sponsored links – is where advertisers pay to appear in search results for certain keywords or key phrases.

Natural, or organic, search refers to the search engine results that “naturally” appear when a user searches for a specific keyword or key phrase. Each major search engine has it own algorithms and methodologies for serving up results, which is why it pays to have an SEO specialist involved in your Internet marketing campaigns.

3. What is pay-per-click (PPC) advertising?

Pay-per-click – known as PPC — is when advertisers pay a predetermined amount for each time someone clicks on their ad in search results.  The cost per click will vary depending on the search engine and how much competition exists for a particular keyword.  Broad search terms like “attorney” or “accountant” or “lawn service” are generally more expensive, since there is usually a larger number of companies competing for a broad search term.  Finding the perfect balance between budget and keywords that will target your customers is both an art and a science, which is why it makes sense to enlist the services of a company that specializes in PPC advertising to help you.

4. How are keywords chosen for my website?

Keywords and key phrases are chosen based on an in-depth understanding of a client’s business, products, services, target customers and how those customers utilize search.  Once we have an understanding of these variables, we use a number of different tools to create a list of keywords and key phrases for you, and track how each performs over time so your content is always relevant and contributes to a high search engine ranking.

5. Are SEO campaigns measurable?

Yes, and one of the most important aspects to a SEO campaign is the development of analytics and measurement tools so you are always able to calculate an accurate ROI for your SEO marketing investment.

6. How do I decide if I need SEO?

To determine if investing in SEO is the right move for your business, ask yourself a few questions:

  • Is it important to business growth that my company is easily found online?
  • Is my business getting a satisfactory number of leads and sales from my website?
  • Could my business benefit from online advertising?
  • Do I have the time to spend implementing, monitoring and testing new SEO techniques, or is it wiser to give some control to someone else to do it?


If you answer yes to any of these questions, a search engine optimisation campaign could be very beneficial to your business.
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